Research and Planning

Level 3 12–15 marks
• Planning and research evidence will be complete.
• There is proficient research into similar products and a potential target audience.
• There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
• There is proficient organisation of actors, locations, costumes or props.
• Time management is good.
• There is proficient skill in the use of digital technology or ICT in the presentation.
• There are proficient communication skills.
• There is a good level of care in the presentation of the research and planning.

SWOT analysis is honest and you clearly put some thought into it. I love the fact that they got back to you regarding permissions. It would perhaps have been nice to have addressed Michael Shore's criticisms of the genre! I like your post on history but it might have been better to address key movements in the development of the form rather than choosing videos that represent what you like about the form...but, at the risk of contradicting myself, I liked the choices you made with regards demonstrating Goodwin's list (although you did seem to abandon the list for some reason. it may have been better to address some more generic codes and conventions. 'Invincible' in your Tame Impala analysis?? Perhaps a little more detail in this post? I liked the indie rock post. Prelim is fine but I'm not sure how much accurate lip-synching there is!! Good use of Survey Monkey but you could have explained the results a little more thoroughly. Shame your friends let you down! Good Prezi on the song. Your planning for this project is particularly impressive. Good post on institutions. This is a nice, media rich blog Kate. Good website analyses. As I like this song, I'm actually leaning quite a lot about it!

15/20

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Evaluation marking

Level 3 12–15 marks • There is proficient skill in the use of digital technology or ICT in the evaluation. • There is proficient understanding of the forms and conventions used in the productions. • There is proficient understanding of the role and use of new media in various stages of the production. • There is proficient understanding of the combination of main product and ancillary texts. • There is proficient understanding of the significance of audience feedback. • There is proficient skill in choice of form in which to present the evaluation. • There is proficient ability to communicate. Excellent first evaluation. Kate used the screen shots to ably demonstrate links between her own product and real music videos. I would have like a shot of Button Moon though! Kate demonstrates a clear link between her video and ancillary texts. I think the response she got from the band was absolutely lovely but this post lacks a little in depth and some evidence of the feedback would ha...
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