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Showing posts from September, 2017

Inspirations and Influences

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Irma's 'Save Me' video is shot entirely in one take, live mapping the sequence and content of the video continuously, allowing dancers to choreograph their movements along with the projected footage, becoming a part of it. Xavier Maignon came up with the idea for this video, where it was directed along with Marc-Antoine Hélard. The French company 'Superbien'    directed the videomapping, their showreels being a huge inspiration to me in regards to the construction of my own videomap. Gathering inspiration from the Superbien showreels informed me how to construct the most effective video for projection. I was able to observe that the best videos were synchronised and on beat to music, with the speed of the footage matching the tempo of the song. And any cuts of footage being placed on a snare or significant beat of the song. Similar colour palettes to achieve consistent cinematography was also an effective feature. Creative Directors Ted and Jus...

Intended Institution Analysis

Brief/Synopsis/Pitch.

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The primary idea for this music video is to use child actors to pose as astronauts, dancing and singing along to the song in front a space montage. The atmosphere of the video is intended to be light-hearted and playful- explaining why a song with such minimal lyrics is being used, and why the kids are in very low-budget costumes, on an even lower-budget set. This is intended to be juxtaposed with the somewhat more technical scenes of adults controlling the ‘flight’ in the mission control centre. The intended meaning of my video is that it should be interpreted as a metaphor for the dynamic relationship between children and the adults that try to control them.  The song uses real samples from the Apollo 11 Space Launch, and is largely based on the go-no-go procedure before NASA launches. For example, in the actual launch, and subsequently the song, mission control asks the astronauts ‘Retro?’ to which the astronaut responsible replies ‘Go’ if it is ready. This continues thr...

Textual Analysis, Blur, 'Coffee and TV'

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