What is a music video?
My Prezi Presentation video here
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Viral Marketing Strategy
Above is a small sample of what my social media banner may look like, I created it using the site bannersnack , it is a first draft prototype. I created an Instagram page to publicise the release of my video, as Instagram is the third most popular site for musicians , and have been using its polling service to test what potential listeners expect from my video. Instagram is one of the most popular social media sites among teenagers, its visual methods of advertisement have proven effective in engaging audiences and establishing fan bases. I set up the Instagram account @apollo11gonogo as a reference to the song and contextual substance to the album it belongs to, the race for space- taken from the cold war race for space. I used the Instagram voting software to engage my 'fan base' by allowing them to voice opinions on certain elements of my music video, such as typography in the example shown. As my name is plastered acro...
Completed Digipak
My digipak is made from the traditional material of classic CD packaging designs, folding card. I constructed this digipak using recycled card and printed glossy paper to give a professional and sleek feel, whilst not being overly picky with the conciseness of the cutting work on the cover, as I felt it added to the rustic and raw feel of the album itself, and accurately portrays how the band would want to be presented. It is a regular six panel digipak with two edges for folding, with two spines separating the thirds. I created a lyric booklet to go inside the cover and create an interactive device. I chose not to put the entire lyrics on the page as it would have distracted from the artwork behind the text, and may have looked messy. I think simply putting the choruses on the pages adds a nice minimalist feel and portrays the messages of the songs well. Lyric booklets are a generic convention of digipaks, and while it was not a requirement in the context...
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