Introduction


I'm working solo on this project again, as having total control over my ideas and their execution is most important to me as a creative director. I am beyond excited to begin this piece of coursework, and have been gathering inspiration for a few months now. I will be creating a music video, along with a promotional digipak and magazine advertisement.

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Diary of a Day

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Friday 6th October. Today I will be travelling up to Reading to observe the location for the first time and get a feel of how I plan to direct the video, where I want to store props, and how I will set up the projector and my actors.  Pictured here is Stanley, unimpressed with his costume and the videomap. Can't win them all.  Saturday 7th October. Today I set up clearing space and organising how I wanted my set to look- as I am borrowing an artists' studio space, there was plenty of equipment and material that needed moving.  Sunday 8th October.  Filming day today, when we arrived at the studio it took a little while to work out how to block out the sun from the windows, we experimented a little bit with angle and how close the projector and camera would be before getting started. 
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SWOT Evaluation of AS Blog

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My AS blog went well to the extent that it clearly and effectively presented my research and planning in a clear and accessible format. However, it was heavily criticised that many of my posts were over-complicated, and I recognise myself that I invested much more time and energy into the quality of the posts over than the quantity of material covered, leading to a frantic rush to complete the blog in the run up to the deadline, the standard of my posts were inconsistent throughout. My directors influences post is one of my favourite explorations on my AS blog as it is one of the few that is simple and to the point. Picking three directors with three of their films gave me an opportunity to explain similarities and differences from the chosen films and my own to my 'audience' as well as further provoking my own inspiration and creativity. My textual analysis of American Psycho I felt was also effective due to its format. The prezi platform allowed me to explore ...
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Evaluation marking

Level 3 12–15 marks • There is proficient skill in the use of digital technology or ICT in the evaluation. • There is proficient understanding of the forms and conventions used in the productions. • There is proficient understanding of the role and use of new media in various stages of the production. • There is proficient understanding of the combination of main product and ancillary texts. • There is proficient understanding of the significance of audience feedback. • There is proficient skill in choice of form in which to present the evaluation. • There is proficient ability to communicate. Excellent first evaluation. Kate used the screen shots to ably demonstrate links between her own product and real music videos. I would have like a shot of Button Moon though! Kate demonstrates a clear link between her video and ancillary texts. I think the response she got from the band was absolutely lovely but this post lacks a little in depth and some evidence of the feedback would ha...
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