What have you learned from your audience feedback?

My audience feedback was primarily positive reviews, and this may be down to my biased focus group, as I only shared my video with close friends and family. J. Willgoose, the writer of the song I used, sent me a lengthy email encouraging my work with an anecdote on Tolstoy and how he felt ashamed of his work 'Anna Karenina', a famed and iconic novel. Alas he thought my video was 'pretty good'. And I appreciate his time and effort into the response he gave me.







Many of the comments I received as feedback focused on the colours and cinematography of the video. When taking my work to teachers and friends during the editing process of post-production, most gave advice on how to colour correct and what would suit the aesthetic of my video. My ex-music teacher, Mr Norman advised me to crop images of instrumental shots down more concisely to fit with the conventions of real media products, and add blue filters so that they matched the rest of the footage in the video. 

 I ran polls on Twitter and Instagram as well as asking people face to face with practical examples of what they thought of having the lyrics appear on screen in sync with the music. The general consensus was in favour of this concept, and so it was included.
My own evaluation from my audience feedback is that style is very important when viewing music videos; most of my

comments regarded the style of my 

video rather than its actual substance. And I think this reflects my AS study on the concept of style over substance, as well as my questionnaire research, in which I asked respondents how much they value style over substance, to which the answers were strong. While my video is not particularly up scale or extravagant, it is aesthetically pleasing and maintains a consistent style, which I feel is what it owes its success to. 

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