Analysis of other Digipaks.

Let's Talk Daggers is an indie/alternative three piece band. Their digipak for their album 'winter' features a matte black sleeve with their band name cut out in a bold 'army print' font. Through this design, you can see the light turquoise of their lyric booklet cover, which features a sketch of a baby being lifted upwards. 

The bold stencil font goes well with the harsh and blunt title of 'let's talk daggers', which heavily connotes violence and warfare. This stencil font is popularly used in the military to label weapon luggage. It juxtaposes with the interior artwork of a baby, and the soft blue colours, as well as the soft title, 'winter'. This may have been done on purpose as an artistic device. 

To the audience, this would have created an impact of curiosity as the juxtaposition of band name and album title, and outside sleeve with inside booklet cover is so harsh and un-explainable. The intended audience, most likely young adults from a middle class demographic, would appreciate the artistic design of the digipak, and I know I personally would feel inclined to buy it simply because of its creative packaging. 

Russian Red is a solo performer from Spain. Her digipak design also features a cut out in an arch shape, with a multicolour print disc creating a 'rainbow' illusion through the gap, pairing with the album title, 'over the rainbow'. The soft typewriter font goes well with the equally wholesome concept of rainbows. It tells the audience that this is a soft record. Acoustic Indie. 

To the audience, this digipak almost doubles as an entertainment device, pulling the disc in and out to create the 'rainbow' is an interactive concept that engages the audience and creates a link between artist and consumer. It is an effective marketing technique, eye catching and interactive.