Market Research and Intended Audience

I constructed a survey to gather information on consumer needs in regard to music videos. My survey primarily questioned readers on their age bracket and genre of choice, before further questioning them on their preferences with music videos, conventions they deem vital, gratifications they obtain, and films they favour in regard to intertextuality.



















Some respondents inability to answer certain questions is perhaps a strong reflection of my survey conducting skills; however, this may also be my fault for sharing my survey with an audience that is not so willing to take it seriously. E.g. My Facebook friends and Twitter followers. The survey did give me some indication as to who my audience would be- 10-20 year olds. As well as the genres and conventions they favour- indie music with strong narrative. Star Wars was a strong winner for my intertextuality objective, and fortunately I feel that should be relatively easy to slip a few references in.  

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